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MBA- Marketing Management - Uttarakhand Open University

Uttarakhand Open University
  • Overview
  • Eligibility
  • Date And Fees
  • USP And Benifits
  • Syllabus
  • Apply Now

Overview

The MBA in marketing management course aims at providing a comprehensive coverage incorporating all the important subject areas and disciplines relevant to marketing activities. Equal emphasis has been placed on the quantitative as well as analytical approach to the study of marketing management. The course helps students in developing their analytical skills to identify international business opportunities and conditions for access to potential markets.

Pedagogy

Committing towards the provisioning of novel, transparent and robust approach for distance/online education, the pedagogy of EduMegaMart will be highly interactive and technically enriched using advanced Learning and Management system (LMS) facility. It will leverage use of varied technologies and will comprised of, depending on the specialization, subject, a judicious blend of lectures, interactive learning facilities, LMS, real life case studies, quizzes, educational activities and various assignments with quality oriented assessment facilities.

Who Should Attend

Working Executives & Graduates in any discipline, entrepreneurs who are looking to equip themselves with the current knowledge and skills in Management practices.

Eligibility

  • Bachelor’s Degree with 50% marks from any UGC recognised University.

Fee Details

Semester Wise payment
Rs. 7,150 + Rs. 6,000 x 3
The examination fee is extra and will be announced by the university before the exams.

Career Options

The MBA in marketing management course aims at providing a comprehensive coverage incorporating all the important subject areas and disciplines relevant to marketing activities. Equal emphasis has been placed on the quantitative as well as analytical approach to the study of marketing management. The course helps students in developing their analytical skills to identify international business opportunities and conditions for access to potential markets.

Duration

Duration
2Year's

Syllabus

1st Year 1st Sem
1. Accounting and Finance for Managers
2. Information Technology for Managers
3. Business Laws
4. Quantitative Techniques in Management
5. Economics for Managers
1st Year 2nd Sem
1. Management & Organisational Behaviour
2. Research Communication Methodology
3. Production and Operations Management
4. Marketing Management
5. Human Resource Management
2nd Year 3rd Sem
1. Marketing Research
2. Advertising and Sales Promotion
3. Consumer Behaviour
4. Strategic Management
5. International Business
6. Business Ethics & Corporate Governance
2nd Year 4th Sem
1. Industrial Marketing or Services Marketing
2. Brand Management or Rural Marketing
3. Sales and Distribution Management or International Marketing
4. Project
5. -
6. -

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