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MBA – Marketing - Annamalai University

Annamalai University
  • Overview
  • Eligibility
  • Date And Fees
  • USP And Benifits
  • Syllabus
  • Apply Now

Overview

The Online Distance Learning MBA - Marketing is of two years duration leading to a UGC recognized MBA degree. The program focuses on various management areas in a business. It aims to build awareness about marketing functions as well as familiarize with global and modern era of marketing. The program offered by Annamalai University is in collaboration with 361 Degree Minds.

Pedagogy

Committing towards the provisioning of novel, transparent and robust approach for distance/online education, the pedagogy of EduMegaMart will be highly interactive and technically enriched using advanced Learning and Management system (LMS) facility. It will leverage use of varied technologies and will comprised of, depending on the specialization, subject, a judicious blend of lectures, interactive learning facilities, LMS, real life case studies, quizzes, educational activities and various assignments with quality oriented assessment facilities.

Who Should Attend

Working Executives & Graduates in any discipline, entrepreneurs who are looking to equip themselves with the current knowledge and skills in Management practices.

Eligibility

  • Bachelor’s Degree from any UGC recognised University.

Fee Details

One Time payment
Rs. 38,500
Annual payment
Rs. 20,500 + Rs. 18,000
The examination fee is extra and will be announced by the University before the exams. The application and prospectus fee is Rs. 250.
Books- The cost of books is additional Rs. 2400 per year (Total Rs. 4800 for 2 years). Books will be provided by the University.

Career Options

The job opportunities for MBA graduates extend over multiple industries and multiple functions. Some of the most popular positions for management graduates are: Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Media Planner.

Course USP

  • EduMegaMart possesses numerous unique, calibrated and quality enriched approaches to deliver optimal quality service and support. Some of the predominant USPs is:
    • A Multidisciplinary Online/Distance Education Platform
    • Centralized digital library and LMS Facility
    • Transparent Educational Environment and Networking with alumnus and working professionals
    • Free Access to the EduJobs, a Globally accessible Job Portal for Search and Apply for Jobs
    • Resume Booster facility with Global Profiling and assessment
    • Free Access to boost your career and global exposure with associated Eduplexus’s platforms (http://www.eduplexus.com) for varied service segments.
    • Free access to specific web platforms of Eduplexus (Dronax, EduMegaMart, EduJobs, EduZx, EduCentral and Stark Technovision) for your personal as well as professional growth and recognition.
    • Quality Monitoring and control By Eduplexus Centralized Monitoring System (ECMS)
    • Unique and Technically advanced platform for creating and managing course materials and assessments for quality educational delivery and knowledge transfer
    • Discussion Forum And Virtual Class Room
    • Compatible With Your Own Pace
    • Anytime & Anywhere Access
    • Globally Acceptable
    • Many More…

Duration

Duration
2Year's

Syllabus

1st Year
1. Managerial Communication
2. Human Resource Management
3. Marketing Management
4. Advertising Management
5. Principles of Management
6. Production and Materials Management
7. Business Mathematics and Statistics
8. Financial Management
2nd Year
1. Product and Services Marketing
2. Marketing Research
3. Consumer Behaviour
4. Global Marketing
5. Sales and Distribution Management
6. Strategic Management
7. E-Business
8. Business Research Methods

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